The term The Naval Service seems to have been used increasingly frequently in recent years but has just been officially discontinued. The June issue of Navy News reports ‘Under the transformation banner, the phrase ‘ Naval Service’ to embrace all elements of the Naval family is being replaced by the term ‘Royal Navy’ as directed by the Naval Executive Committee. There is a strong public understanding of Royal Navy as a powerful, resonant and historic brand ……’ Transformation? Brand?
What is the origin or earliest use of the term The Naval Service? I suspect it is of long standing and long pedigree which inevitably lined it up for ‘Transformation’.
A quick trawl through the British Newspaper Archive reveals a first mention in 1728! William Nugent Glascock also published a book entitled ‘The Naval Service’ in 1836. Of course, the truly historic ‘brand’ would be ‘ye Navie Royall’…
‘Naval Service’ also appears in Kings/Queens regulations and it is believed in the Articles of War.
‘The Naval Service’ relates to ‘what the naval service consists of’.
it seems more something the ADM populairsed to when the term ‘His/Her Majesty’s Navy’. Instead of ‘His/Her Majestys Royal Navy’ , ‘Her Majestys naval service’ and when wrote in the same context of the crown, ‘the naval service’ was used.